Company: Bear Institute

Position: Digital Marketing Manager (US/Korea Marketing) 

A candidate, who is familiar to the Korean English education market, is strongly encouraged to apply.

Please submit a sample of your writing, resume and a cover letter to be considered for an interview.

Email: alee@bearbookclub.com

Company Description

Making Global Impact on Kids Education through Innovation

Bear Institute is the Global No.1 Interactive group learning Kids’ platform for next-generation. Designed by a Silicon Valley CEO to foster a positive, meaningful experience for his own child from 2010, we have seen an impeccable growth with 1000+ students in 50 countries, and support from the most renowned teachers in the nation. 

In the past years, Bear Institute was able to achieve 200% growth with 85% customer retention rate. Join us as we continue to expand Bear Institute and its services further into the US and Global educational industries!

<What makes Innovation possible>

Founding Team - Stand for our future leaders

We put our future leaders first ahead of societal or institutional expectations. We listen to kids, respect them and stand up for them. We trust the next generation's new perspective.

Company Culture that Embrace Challenges

We speak up, try new things, drive change and sometimes fail. We are lifelong learners who strive to improve our skills, expand our knowledge. We see the challenges in our work as an adventure with opportunities to learn, succeed and have fun. We both celebrate progress and acknowledge imperfection.

Application of New Paradigm of Learning through Cutting Edge Technology

Utilizing cutting edge technology, we developed the best way to apply the One & Only curriculum to raise global leaders through language. Making online learning engaging and interactive more than offline learning with AI-powered games and training that promote English speaking and comprehension based on the use of authentic content in English language. Think certified professionals with years and decades of expertise in children’s psychology and learning methods contributed to the prestigious system.

Job Description **This position is eligible for hybrid work!**

Bear Institute is seeking an innovative and dynamic candidate to oversee our USA and Korea Marketing Department. As a digital marketing manager, you will be working with our Top-notched curriculum and content team. You are responsible for developing, implementing, and leading the long-term Marketing strategies across all channels to reach our customers. Your overall promotional and marketing strategies will always aim to deliver a strong, measurable return-on-investment, reach new students, drive sales, and create bestselling contents. This position is based in our Silicon Valley office.

• Create robust marketing plans. This includes overall strategy/objective, media mix, channel mix, creative briefs, current trends in market, new ad modules/abilities, and testing.

• Ability to make data-driven decisions. This includes comfortability in working with reporting platforms, excel and conducting data analysis. Use past data to inform current and future decisions and extract insights.

• Develop Brand Awareness campaign. This includes a deeper understanding of the target market, personas and why Bear Institute should matter to them across a variety of channels.

• Develop Direct Response campaigns. This includes planning and launching ad creative, marketing landing pages, tracking, testing and target audiences.

• Process and Solutions-Oriented. 

Qualification

• 2+ years of digital marketing experience with a consistent track record driving quality growth

• Strong understanding of the Online Education Industry and Kids Education.

• Ability to work independently to identify, explore, and prioritize new partners, build partnerships and implement campaigns

• Data oriented, having a sound understanding of mobile user behavior and its analytics, can supervise and implement campaigns based on performance data

• A strong sense for brand and details; a keen eye for creative that gets results

• Excellent communication skill

Preferred Qualification

• Bilingual Prefered (Korean/English)

• Having knowledge of Korea and USA Market related to Kid’s Education

• Ability to work seamlessly between the Republic of Korea and Joby’s headquarters in California

• Interest in language learning, proficiency in multiple languages, and a passion for EdTech

• In depth knowledge in marketing campaigns

• Experience in a fast-paced entrepreneurial environment

Perks/Benefits

• Performance Based Incentives

• Hybrid Schedule (remote and in-person).

• Career Growth - opportunity to professionally grow within a rapidly expanding company.

• Competitive Salaries and Compensation Packages.

• Ability to have your voice & opinions heard within a small organization that is growing!

• Flexible Time Off Policy - allows you to take time off as you need it, without having to accrue a capped number of hours per year!

• Family oriented and friendly environment.