What the Numbers Say about Asian Marketing Why should Asian marketing be part of your organization’s marketing strategy? It’s simple: Asian marketing brings valuable exposure to one of the largest, fastest-growing, and most affluent ethnic groups in America. The 2010 United States Census found that the Asian-American population has grown faster than that of any other ethnicity, increasing by an astounding 43% to 14.7 million people (from 10.2 million in 2000). Those of Asian descent now constitute 5% of the US population, a significant and influential portion by any standard, which forward-thinking businesses now court through advertisement opportunities such as those available through Asian Ad Marketing. Along with population, Asian-American buying power has also exploded in recent years. The University of Georgia’s Selig Center for Economic Growth recently reported that Asian-American buying power has jumped by 89% in the last decade alone, to well over half a trillion dollars. Furthermore, it is expected to continue growing even in spite of the recession, and should approach $700 billion as soon as 2014. Additionally, and of particular note to businesses contemplating Asian marketing initiatives, the report finds that Asian-Americans tend to be significantly more affluent than the average American, with higher median incomes and 22% greater spending on items ranging from homes to clothing to education. Asian Advertisement Can’t Be Ignored! While the number and prosperity of Asian-American citizens have grown dramatically, so too has the number of Asian visitors to the United States: by 50% in recent years! Asian marketing that caters to tourists provides further revenue opportunities in yet another quickly-growing market segment in which Asian Ad Marketing leads the way. In light of these figures, the importance of Asian advertisement and marketing can no longer be ignored. If you wish to capitalize on this remarkable growth in population and demand, then Asian advertisement and marketing may be the single soundest and smartest investment your business can make.