LINE FRIENDS was created as sticker characters of mobile messenger app “LINE” in 2011.  It became a beloved global brand in various outlets of the world including 5,000 character products, animation, games, café, hotel and theme park.

LINE FRIENDS is a global character brand featuring stores in trend-setting cities such as New York, Tokyo, Shanghai, Hong Kong, Taiwan, Bangkok and Seoul.  LINE FRIENDS works with global partners across multiple industries to produce branded consumer products and expands distribution, creating the most perfect, but unexpected, surprising outcome.

Store Merchandise

We introduce a wide range of products which are practical and adorable at home, in the office or even outdoors, LINE FRIENDS makes every occasion special.

Licensing

LINE FRIENDS works with global partners across multiple industries to produce branded consumer products and expands distribution, reaching out to more customers.

Content Production

LINE FRIENDS creates entertainments such as animation movies and games. Reconciling character merchandising and IT, the company is expanding its business to AI and IoT.